The New Dining Experience
www.abrestaurant.com.au
Ali Baba, best known for their mouth-watering and wholesome K’BabsTM & Wraps, is extending the brand with the launch of a casual dining restaurant. AB’s Restaurant will open its doors for the first time on the 1st March 2008 in 815 George St (opposite central station) Sydney NSW 2000 serving only the most unique and authentic Mediterranean flavours.
The first Ali Baba restaurant launched in 1979 and after franchising in 1991 became a familiar brand in local shopping environments, offering a uniquely wholesome taste sensation for hungry customers. The new AB’s Restaurant signifies Ali Baba’s return to sit-down dining and is a result of the continued growth in demand for kebabs and wraps, explains Robert Marjan, chief executive officer for Ali Baba.
“Once upon a time, this was ‘exotic’ food but the increasing love affair Australians have with fresh produce and wholesome food means kebabs and wraps have become a family favourite right across the country. Our goal in opening AB’s Restaurant in Sydney is to continue serving the healthy, delicious cuisine Australians know and love, offering the same satisfaction and enjoyment you would from a home cooked meal, shared with family and friends,” said Mr. Marjan.
Making AB’s Restaurant stand out from the competition is the way menu choices are developed, prepared, cooked and served, which all starts with the magic created in the Ali Baba World Class Executive Kitchen. The WCEK is the cultural heart of the business, and the people that work there are caretakers of time-honoured recipes handed down through generations and evolved to suit the Australian market in terms of taste, nutritional value and reduced fat content.
By using lean meats, antioxidant rich marinades, low cholesterol oil and fresh produce, Ali Baba has always offered a healthy, convenient, wholesome alternative to high fat, high sugar, highly processed fast foods and this will be translated into AB’s Restaurant.
The AB’s menu has been in development for some time and can be expected to include Mediterranean favourites such as AB’s Grilled Shish Tawook, Shish kebabs, authentic home-style dips & AB’s Special Leaf & Herb salad. For larger groups, AB’s will prepare tasty platters and even a banquet dinner that includes a wide selection of flavours.
AB’s will also offer a variety of dishes that cater for specific dietary needs, and understanding the sensitivities involved is a particular point of care for the WCEK team, explains Robert Marjan.
“We understand that when it comes to food everybody is different. In developing the AB’s menu, the WCEK team has made great use of the dedicated and quarantined vegetarian food preparation area,” said Mr Marjan.
The designated vegetarian-only produce preparation room at the WCEK ensures there is no cross contamination from meat products. This quality assurance means customers can feel safe that they are dining on food that is prepared with the utmost care and precision.
With the launch of AB’s Restaurant now only weeks away, diners will soon enjoy the richly influenced flavours of the Mediterranean as part of the choice available every day on the AB’s menu. The option of a great taste sensation that won’t hurt the wallet or the waist is sure to appeal to many, especially those seeking a little quiet time and ambience with their meals, something Mr. Marjan believes is in short supply for the CBD.
“AB’s Restaurant will offer you privacy and an escape from the crowded and noisy CBD. The restaurant is a really affordable dining destination. It’s not always possible to get a long enough lunch break but at AB’s we’ll be aiming to make sure people can have a quiet conversation and share company in a relaxed environment that delivers an excellent dining experience,” promises Mr. Marjan.
